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3/16/2013


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2012 Sales, Volume Increases at RE/MAX

2/27/2013

Dramatic 2012 Sales, Volume Increases at RE/MAX

February 12, 2013

Photo:
RE/MAX
Chief Executive Officer,
Margaret Kelly

Contact:
Shaun White
Vice President, Public Relations
RE/MAX, LLC.
P: (303) 796-3667
E: shaunwhite@remax.com

DENVER, CO With a housing recovery in full swing, RE/MAX LLC experienced significant improvement in closed transactions and sales volume in 2012. In the U.S., RE/MAX agents were involved with nearly 840,000 transaction sides, an increase of 12% over 2011. The 2012 U.S. sales volume for RE/MAX agents was $165 billion, up 18% from last year. Most importantly, individual productivity within the RE/MAX network rose 15% to an average of 16.3 transaction sides per agent.

"For several years in a row, RE/MAX agents have averaged more sales than other agents. Again in 2012, RE/MAX agents closed more real estate deals than agents with any other brand," said Margaret Kelly, RE/MAX CEO. "It's clear that the advanced tools and technology resources RE/MAX offers makes our agents the best prepared to assist home buyers and sellers in this recovering market."

Since 1997, closed transaction sides in the RE/MAX organization have never fallen below 1 million and have never been exceeded by any competitor. Worldwide in 2012, RE/MAX transaction sides rose 8.4% to 1.3 million and sales volume was up 10.1% to $296 billion.

RE/MAX saw franchise sales growth in 2012, as well. The global franchisor added 739 new franchises and six new countries, including mainland China. RE/MAX ended the year with a country count of 89, an international presence greater than any of its competitors.

In addition to residential performance, nearly 440 commercial offices and divisions increased their transactions by 8.4% and sales volume by 17.4%.

"RE/MAX adapted to the market over the last few years, and trained our agents to succeed. That training paid off, and our agents are now the best positioned for a real estate market that is coming back strong," Kelly added.

Industry recognition also came to RE/MAX in 2012. For the 10th time in 14 years, RE/MAX, LLC was recognized as the #1 real estate franchisor in Entrepreneur magazine's 34th annual "Franchise 500." For the 4th year in a row, RE/MAX earned the top real estate ranking in the Franchise Times Top 200 survey, and was named one of the "Top 50 Franchises for Minorities" by the National Minority Franchising Initiative through the World Franchising Network.

Last year also saw the launch of a redesigned consumer-facing website, remax.com, which is the first real estate franchisor to provide consumers with a personal, consistent web experience across desktops, tablets, and smartphones. Remax.com has been the most visited real estate brand website for the last 3 years according to Experian Hitwise.

As part of the RE/MAX system, brokers and agents have access to comprehensive professional training from the award-winning, on-demand RE/MAX University, as well as technology resources like the RE/MAX Mobile Suite, RE/MAX LeadStreet® and the online customizable marketing toolkit, Design Center.

For more information, please visit www.joinremax.com.

It is in the brand

2/26/2013


The 5 Most Recognizable Real Estate Brands

Century 21 and RE/MAX are the most recognized real estate brand names, according to a survey of 1,204 U.S. adults by Millward Brown, a global brand research company. 

The company surveyed adults who had either bought or sold a home in the past two years, or who plan to buy or sell a home in the next two years. 

Of those surveyed, the following brokerage brands were the most recognized: 

  1. Century 21: 96%
  2. RE/MAX: 91%
  3. Coldwell Banker: 86%
  4. Prudential: 70%
  5. Keller Williams: 44%

It is all in the brand!  The RE/MAX brand

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Office: 806-799-4200

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