The Short Story
RE/MAX is a worldwide network of top producers fueled by industry-leading RE/MAX Technology, an enormous RE/MAX advantage in advertising presence, the most advanced Internet reach and functionality, and a comprehensive suite of educational training superior to all competitors. Ask any Texas Realtor who has Premier Market Presence in their city.
That is why RE/MAX Lubbock Realtors in Lubbock Real Estate, on average, out-produce all competitors nationally, and lead the industry in experience and advanced professional designations which indicate excellence in various categories of real estate service and expertise. Ask any realty professional which realty brand has outsold their nearest three competitors combined for the past 11 years, according to the MLS.
RE/MAX recognition and respect among consumers is unparalleled, with brand identity on par with Advertising Age Magazine’s top global Mega-Advertisers. Our “Above the Crowd!®” hot air balloon insignia is among the Top 10 most identifiable corporate logos in the World! Ask any Austin Realtor which national and Texas real estate brand blankets the airways with advertising.
Our agents have the freedom to choose their own specialties, set their own priorities. and build their own business-their way. Ask any RE/MAX Lubbock Realtor which franchise gives agents the most flexibility and the greatest opportunities.
- A Global real estate network with unparalleled recognition in over 80 countries
- Approximately one-half of all real estate advertising on national television.
- Nationwide radio sponsorship of America’s most popular sports talk, business talk, and music programs
- Premier Market Presence in Houston, Dallas, Lubbock, and most smaller cities and towns in Texas, as well as nationally
- Advanced training via On Demand programming streaming 24/7 onto any computer and into Agent’s homes.
- A business model providing Sales Associates the freedom & independence needed to balance their life.
- Hold significantly more ABR, CRP, and CRS advanced professional designations than their competitors
- On average, lead all competitors in experience and productivity
- Exchange free, direct agent-to-agent referrals with over 100,000 of their RE/MAX counterparts worldwide
- Have contributed over $100 million to Children’s Miracle Network®, and are the nationwide sponsor Susan G. Komen Race for the Cure® events combating breast cancer, and a supporter of Happy Hill Farm & Academy/Home for abused children and the founders of The Texas Sentinels Foundation, providing homes to severely wounded veterans.
Individual RE/MAX agents have the greatest collection of consumer advantages to advertise when Marketing Themselves and Their Service to Clients.
The Industry’s Best Educational Training is as close as your office conference room, and available at home, with Outstanding Classroom Seminars in Houston, Dallas/Fort Worth, and Austin/San Antonio.
Benefits and Competitive Advantages of RE/MAX Affiliation
Every program and service that RE/MAX provides is designed to enable Associates to reap the maximum reward for their efforts and to help them reach their full professional potential in building their Texas real estate career. From national television advertising to a global referral network, and from the Agent and Management Training on Demand to state-of-the-art electronic tools, RE/MAX offers it all.
Prime-time RE/MAX images fill television screens in homes across the United States and portions of Canada, helping generate more than 15 billion worldwide impressions annually.
RE/MAX public relations takes many forms – from charity sponsorships to sports marketing through the RE/MAX World Long Drive Championship and auto racing.
Freedom in advertising
While all RE/MAX Associates contribute to group advertising funds, each individual REALTOR determines how to invest in their own individual advertising and personal promotion. At RE/MAX, it’s the realty Sales Associate – not the Broker/Owner – who decides how much he or she spends on advertising and which media to use to best serve customers. Unlike agents with other real estate operations, RE/MAX Associates receive the leads that their efforts generate. The independence and creativity of RE/MAX Texas REALTORS are nowhere more visible than in personal promotion activities.
Build a personal sales team
At RE/MAX, you are free to hire licensed or unlicensed assistants, or create a sales team with members specializing in various aspects of the business -all within the overall management framework of the brokerage. This freedom enables you to build your business to any level you desire.
Negotiate commission rates
REALTORS with conventional companies work within a rate established by the brokerage. It’s different at RE/MAX, where you have the flexibility to negotiate commission rates with customers. This freedom benefits both you and the customer, especially when specialized properties require innovative marketing.
Advanced business training
Since it doesn’t have to cater to inexperienced or marginal producers, RE/MAX training immediately jumps to the top producer’s core need-increasing business without increasing work time. All RE/MAX training focuses on this goal, whether delivered via the RE/MAX training On Demand, national and regional conventions, or office-level training sessions. A typical RE/MAX International Convention includes more than 130 educational sessions, including numerous courses offering credit toward professional designations.
Most recognized logo in real estate
The RE/MAX Hot Air Balloon is one of the most recognized symbols in real estate, a reflection of large market share. The “Above the Crowd®” logo soars on RE/MAX advertising and promotion worldwide. Ask any REALTOR which realty brand is most recognized
More signs, more ads, more prospects
When an office is filled with top-producing agents, the result is more yard signs and advertising throughout the market and more customers walking into or calling the office. Momentum picks up even more because only competent professionals handle the floor – converting a high percentage of off-the-street business into listings and sales.
Experiment and be creative
RE/MAX realty professionals are innovators. They were among the first to aggressively embrace personal promotion and buyer agency, and to adapt technology to the real estate sales process. New ways of doing business don’t depend on top-down approval. The innovations start in the field and the RE/MAX system responds with support. Lubbock Real estate experts with RE/MAX are encouraged to be the first to pioneer trends that lead to increased productivity.
Have all the advantages of owning a business without the disadvantages
At RE/MAX, you enjoy the independence of running your own business without the hassle of keeping shared equipment running, handling staff payroll, getting the brokerage bills paid, dealing with business ownership tax issues and meeting other regulations that are among the day-to-day responsibilities of the broker. This arrangement frees you to focus on selling real estate.
Control your expenses
At RE/MAX, you have complete control of how much of your income you put back into your business and how you allocate business expenses.
Benefit fully from business-expense tax deductions
The maximum commission concept means RE/MAX Associates don’t immediately lose a percentage of income-and thus the tax deductibility of that “expense”. . .to a broker.
Set and attain your own goals
At RE/MAX, you create your own business plans and set your own Texas real estate career goals. No manager will tell you how many sales you need to make or whether it’s appropriate to pursue a particular professional designation. You schedule your own vacations and work under your own pressure, not someone else’s.
Control your work schedule
Having the freedom of being in business for yourself, you can set your own income goals at RE/MAX and plan the use of your time accordingly. Convinced that leisure time is crucial to professional success, RE/MAX encourages REALTORS to take time for other areas of their lives and to recharge their energies.
At RE/MAX, realty professionals have the freedom to be creative with unlimited promotion and advertising to generate a continual stream of qualified prospects.
Prosper in any market
RE/MAX synergy, services, the maximum commission program, referral and repeat business, and real estate experience, enable RE/MAX Associates to survive-and even flourish-in down markets.
The Real Estate Leaders®
RE/MAX was the first network in the industry to pass the sales milestone of 1 million transaction sides in a single year. Nobody in the world sells more real estate than RE/MAX
Repeat and referral customers
RE/MAX Associates have built up reserves of satisfied customers. About 70 percent of RE/MAX transactions result from repeats and referrals, quality prospects who require far less qualifying than new customers. The less predictable sources of business make up about 30 percent of the transactions of RE/MAX Associates. When a recession hits, it’s the Texas REALTOR with the contacts and the referrals who continues to thrive.
Choose your specialty
Being in business for yourself at RE/MAX, you have the flexibility to choose your listing and sales specialties in developing your Texas real estate career. A glance at the RE/MAX Referral Roster shows more than 20 residential and commercial specialty areas declared by RE/MAX Associates. These include auctions, buyer brokerage, condominiums, farm and land, luxury homes, military, new construction, relocation, rentals, and vacation and resort properties – the entire property and housing spectrum.
Specialize in real estate sales, not marketing unrelated services
With RE/MAX there is no pressure to market products or services in conjunction with the real estate transaction. There is no risk that the success of a transaction will be tainted by a customer’s experience with a product or service over which the agent has no control. No mandatory home warranty programs. No home improvement projects. No hotel or car-rental pitches.
Build your real estate portfolio without paying big commissions to the broker
When selling property in your own portfolio, you want to keep the maximum gain possible – not forfeit a big chunk of a commission. Why sacrifice personal investment returns to fund your broker’s retirement instead funding your own?
At RE/MAX, it’s not going to be the new kid who fills in on a suddenly sensitive deal because the broker thinks the experience will do him some good. When you are away from work, only competent Lubbock Realtors are there to shepherd transactions forward.
Enjoy the pride that comes with running one’s own business
RE/MAX Associates are perceived as being independent entrepreneurs. This earns the respect of industry peers and other professionals in the community. And most important, it generates an intense internal pride that comes from making your own way.
Unlimited opportunity to succeed
At RE/MAX, your Texas real estate career is limited only by your ability, determination, and hard work, not by restrictions one finds in conventional real estate companies. At RE/MAX, quality people who are serious about excelling in the real estate business have the freedom to realize their full business potential. The professionalism and experience of existing RE/MAX REALTORS contribute to the success of each new Associate. Join RE/MAX Lubbock today and see what the Lubbock Real Estate market can do for you! You want a hot market? Look no further than Lubbock homes for sale.
In addition, RE/MAX name recognition, reputation for quality service, and market strength – rapidly becoming worldwide in scope – provide Associates a considerable advantage when competing for clients.
Take a Step Above the Crowd®
If you are interested in joining one of the fastest-growing real estate organizations in the world, call us at (806) 789-9056.